Rugaaya

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Construction
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Pile detail of a Persian-knotted rug

Knot density is the honest measure of a hand-knotted rug. We quote it on every piece rather than describing the rug as “fine”.

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Craft

Counted, not described.

Knot density is the honest measure of a hand-knotted rug. Here are the numbers for every construction we weave, rather than an adjective.

Origin · Iran

Persian knot

Our most-used technique, and the one that takes the finest drawing. Second strongest of the traditional knots.

Technique
Asymmetric knot
Knots / sq in
9–225
Pile detail of persian knot construction
Arch · Persian knot

Origin · Tibet

Tibetan knot

Yarn looped around a rod and cut, giving a soft, slightly irregular pile with a textured finish. Medium design intricacy.

Technique
Looped knot
Knots / sq in
25–121
Pile detail of tibetan knot construction
Block I · Tibetan knot

Origin · Turkey

Turkish knot

Symmetrical construction with bold geometric definition. Higher durability, lower intricacy than the Persian knot.

Technique
Symmetrical knot
Knots / sq in
9–64

Construction

Hand tufted

Faster to produce and flexible in design execution. Takes both cut and loop pile textures in the same rug.

Technique
Tufting gun
Pile detail of hand tufted construction
Tartan · Tufted

Origin · India

Dhurrie

No pile at all. Lightweight, reversible and graphic — the flattest, most architectural surface we make.

Technique
Flatweave
Pile detail of dhurrie construction
3D Grill · Dhurrie

Origin · Caucasus

Sumac

A flatweave with wefts wrapped around the warp, giving a raised, embroidered-looking surface without a pile.

Technique
Wrapped weft
Pile detail of sumac construction
Spade · Sumac

Origin · India

Handloom

Woven on the loom rather than knotted. Clean, contemporary and hard-wearing, often in recycled fibre.

Technique
Loom-woven
Pile detail of handloom construction
Wave · Handloom

Process

Five steps, one contact.

01

Share the vision

Send the palette, moodboard, size or concept for the project.

02

Design development

We translate it into a rug design drawn for the space.

03

Sampling

We match colour and quality on a physical sample for your approval.

04

Artisan production

Made by hand by experienced weavers in India.

05

Delivery to site

We handle freight, customs and duties — it arrives landed and ready.

Start with a conversation, not a catalogue.

Tell us the room, the date and the palette. We will tell you honestly what is possible, including when it is not us.